Prospect Identification with Assay to Improve Your Donor List
Achieve Your Goals
We know the pressure you have to reach your goals and the disappointment you feel when you fall short. At The Geis Group, we believe you can eliminate the guesswork, achieve success for your organization, and find joy in the process when you use our donor prospect identification tool, Assay.
Learn exactly how we support fundraising with our complete walk through video.
What Assay Does
The Geis Group is the exclusive licensee of the Assay fundraising tool. It collects, analyzes, and scores patterns of donor prospect data to discover potential donors who are most likely to contribute to your organization. The results help you make informed, data-driven decisions to acquire major gifts faster.
How Assay Works
Assay’s algorithm evaluates and weighs Key Performance Indicators (KPIs) that, from our experience, deliver the best prospects. Assay provides a propensity score, which helps you target the right donors and select appropriate tactics for donor development.
Learn exactly how we support fundraising with our complete walk through video.
Identify
Assay identifies donor characteristics that reveal strong giving tendencies.
Unite
Assay unites these characteristics with wealth information.
Score
Assay scores each prospect and identifies your best ones.
Take Your Fundraising Further, Faster
When you use Assay, you:
- Increase revenue
- Increase gift officer efficiency
- Achieve and meet fundraising goals.
- Strengthen program performance.
- Reduce acquisition costs
